How the nation’s top self-service tax preparer goes from a once a year experience to year-round delight
In the hyper-competitive tax preparation market, filers want their refunds faster than ever. How do you turn a once a year brand experience into something they engage with year round?
A TurboTax debit card and refund advance, integrated right into their app. Now, customers can get an advance before their refund is ready, and their refund arrives faster than a check to an account they can use all yearlong.